This redesign focused on 4 main points that I developed while visiting the current site, talking to women who regularly purchase and use lipstick, and observations of the lipstick section of a department store, a CVS, and a Target, and People Magazine's "Style Watch" issue.
The 4 main things I wanted the customer to quickly see were a large picture of the item, the Brand, the Price, and the Color.
I tried to create a look that was similar to other Fluid projects combining the header to look similar to the Diapers.com/Soap.com site with 2 different online stores tied together with 1 shopping cart and account.
I created a bar underneath the colors section that was broken into Product Information, Similar Items, Complimentary Items, Recently Viewed Items, and "May We Suggest...". These tabs offer items similar to the product shown, items that compliment the product shown (such as eye shadow, blush, etc.), the items the shopper has recently browsed (not limited to the current last 3 options), and the "May We Suggest" set of items that the website currently has.
Here is how I see the "Complimentary Items" looking. This idea was based on what I saw in People magazine where multiple items are put together to show a particular "look".
The "Try It On" feature is something I came up with to add to the online shopping experience. When I spoke with some women who shop for lipstick I learned that trying to find a color that matches their skin tone and the look they are going for can be tough. I thought that taking a picture of the customer and coloring their lips with the lipstick color they have selected would help them to get a better understanding of how the lipstick would work for them.
First the customer would select the "Try it on" button in the same window the product picture is in. This would bring up a new window that would allow them to either upload a current photo or take a new photo with a webcam.
Once a user has uploaded a photo they would be able to see their own picture in the box
They could then apply the lipstick color to see how they would look while wearing that particular color of lipstick.